Success Stories with Marshall Atkinson

Episode 17 - "Best Practices for Bandanas" with Holly & Heather Trevino from Planet Apparel

March 24, 2021 Marshall Atkinson Season 1 Episode 17
Success Stories with Marshall Atkinson
Episode 17 - "Best Practices for Bandanas" with Holly & Heather Trevino from Planet Apparel
Chapters
Success Stories with Marshall Atkinson
Episode 17 - "Best Practices for Bandanas" with Holly & Heather Trevino from Planet Apparel
Mar 24, 2021 Season 1 Episode 17
Marshall Atkinson

One of the most overlooked garments in the promotional and decorated apparel industry is the ubiquitous bandana.  This staple has been around our necks, heads, and faces for a very long time.

Currently, there is a renaissance happening in the marketplace for people wanting customized bandanas for their events, company  fundraisers, and giveaways.  On this episode of Success Stories, we’ll talk with Holly and Heather Trevino, owners of Planet Apparel in San Diego, California about how they have become the go-to partner for all things bandanas.

We’ll dig into some history, who are good customers for bandanas, and some tips on making your next bandana order a success.


Show Notes Transcript

One of the most overlooked garments in the promotional and decorated apparel industry is the ubiquitous bandana.  This staple has been around our necks, heads, and faces for a very long time.

Currently, there is a renaissance happening in the marketplace for people wanting customized bandanas for their events, company  fundraisers, and giveaways.  On this episode of Success Stories, we’ll talk with Holly and Heather Trevino, owners of Planet Apparel in San Diego, California about how they have become the go-to partner for all things bandanas.

We’ll dig into some history, who are good customers for bandanas, and some tips on making your next bandana order a success.


Marshall

One of the most overlooked garments in the promotional and decorated apparel industry is the ubiquitous bandana.  This staple has been around our necks, heads, and faces for a very long time.

Currently, there is a renaissance happening in the marketplace for people wanting customized bandanas for their event, company, fundraiser, or giveaway.  On this episode of Success Stories, we’ll talk with Holly and Heather Trevino, owners of Planet Apparel in San Diego, California about how they have become the go-to partner for all things bandanas.

We’ll dig into some history, who are good customers for bandanas, and some tips on making your next bandana order a success.

So Holly and Heather, welcome to the Success Stories. Podcast!


Holly & Heather

Hey, Marshall!


Marshall

Yeah, that's so great. You guys have so much energy. I love talking with y'all 


Holly

...that's us as well. You're amazing. The guru. 


Marshall

All right. So let's just get started with your origin story. How did you start and what is Planet Apparel all about? 


Holly

So our origin story, I think, is really unique. It really starts from, just getting to know us.

So...Heather and Holly Trevino, we're sisters and our mom is Jackie and together we are the owners of Planet Apparel. And growing up, our mom was in the dental field for 25 plus years. And she just got to a point where she knew that she really needed to change careers and, or change the direction of her path.

And she basically made a decision in her mind to change. And she put it out there to the universe. And what, after every lead that she came across, she was willing to do, you know, go to the service field. She was willing to just do anything. I mean, construction, I don't know she would have done anything just to get out of the dental field because she literally said, if I have to look in one more person’s mouth I am going to lose it.

And around that same time, one of her good friends was moving out of state. He had a production company and was looking to sell and her ears perked, and she just went for it. 

Long story short, she purchased it as the craziest thing about that story is that she had never even seen a t-shirt or anything being printed before the close of the sale.

So that kind of thing speaks to her character and also about the way that we were raised. 

So she's a go-getter and we are also go-getters and she's really successful at running a business in San Diego and Heather and I were young and we kind of bounced it out, working for her and trying to figure out what we wanted to do with our lives.

And it wasn't until about 2015 or 2014, that we actually ended up both working for at the same time. And that's when the magic...the sparks happened, where we had, we worked at the same time for Planet Apparel. And all of a sudden we saw massive growth and, and then, you know, Heather and I were kind of putting in systems and we got so excited about what we were doing, that it made a hundred percent.

Then that we would transition into a partnership. My mom didn't know that at that time, but we basically pitched her an idea and our idea was, “Hey, why don't you let us run the show, become partners with you. And our number one goal would be to retire you.” 

And, you know, she had, she hadn't had a full career in the dental field and then, you know, a massive career in the production realm, and it was time. We knew that. And so she took it,...she went with it and we were really excited and also just very eager to see how that would unfold. 

And, and to this day, she's what we call that my retirement running joke. She still works 40 hours a week. She does it in her pajamas, and for that reason, she's happy, we're happy and we're running a really successful company.


Heather

And, that's kind of where we started and it's a really, it really shows, you know, everyone's origin story, I think really reflects where they are now and how they came to be, and then where we're going. So we are, we're go-getters where, you know, put our mind to it and go for it kind of company for our mom.


Marshall

Working 40 hours a week doesn't sound like she's retired. What, was she working 80 hours a week before? 


Holly

Well, so we always say, maybe next to year mom, you know, and, and you know what, she's ok with it. And we know that that's kind of the bigger picture goal, but, you know, we're just, we're just trying to grow our company and do the best we can.

And she's there for the ride as well. Yeah. She's good with numbers. She does our accounts. That works for us right now. 


Marshall

Okay. So what, so why don't you guys both describe what you both do cause you all have different jobs with the company. 


Holly

Yeah. So, first of all, let me just say I'm Holly. And even though we've been told so many times...and so I can only imagine the listeners are like, “who's talking?”...so good luck. 

The kind of the very relevant development and really trying to, I think it's very relatable to anyone we're a small business to where like a thousand hats, literally, if you listed them out, it's like how ridiculous that we do a bunch of things, but we’re really trying to prioritize the growth of our business and being very, very conscious of how we're growing and in trying to do it to the best of our ability in a very conscientious way. So I'm the growth and development and the business side of things.


Heather

And then basically, I oversee a lot of areas, although I'm not the general manager, he does a great job.

I kind of try to coordinate things and try to keep things going smoothly and basically like Holly said, wear a lot of hats and I understand that that's, that's kind of a general term, but really. I kind of dip my toes into all assets, all areas of our business and which is fun. 

It's super fun. My job is not boring ever.  No.


Marshall

Wow. Have bandanas kind of evolved into your business because you were printing shirts before. How did you get into doing bandanas and what is so special about that? 


Holly

So bandanas have become the hero of our story and it was just, you know, bananas are cotton. And so if you, if you're trying to grow your business, you offer all the things that you can do.

And just like t-shirts, bandanas are cotton. And so we, it was listed on our website and it's been consistent, like constant growth of bandanas since 2008. 

So we've always had, we've always done a lot of bandanas, but especially since Heather and I have really taken the lead, it has really grown and even pre-pandemic.

When now the demand is so high, we were really on, on a huge growth with bandana business. 

And so, it kind of came out organically, but what ended up. 

What we ended up finding out is a lot of printers, just they did not...they might have tried to do bandanas and realized very quickly that it is not the easiest thing to print.

And we are very passionate about wanting to perfect. Anything that kind of comes in front of us. 


Heather

We perfected it over years. So our knowledge is compiled. I mean, we're talking from 2008 to now. So, we basically have mastered it. We become the experts in it. And so that's how bandanas have kind of come to be our number one item that we produce, I would like to say that I feel are, could be...basically the company that spearheaded pushing bandanas back in 2008, when there were other screen printers that were having trouble printing. 

They didn't want anything to do with being independent as is tricky, but as Holly said, we have perfected.

We have perfected the process. And since we were able to do that so early in the company, we are now so diverse in options and different types of digital, you know, um, specialty inks doing off the edge, bandanas, you know, tailoring it to the max capacity of what the request is. 


Marshall

Yeah. I can tell you from me running shops.  I hated bandana orders because you had to have somebody iron, the folds out of them. Otherwise, you get the weird wrinkle in the middle and then of course their printer wouldn't load it right. So they're printing off-center, you know, just, it was because we're just t-shirt people. I mean, it's like, who wants to print on a big square?

It's just like, it was always kind of a pain in the butt. And so I really appreciate the craftsmanship that you guys bring to the table with this. And the fact that you've mastered it. 

You know, Malcolm Gladwell, the author says that you become an expert when you get your 10,000 hours then, right.?


Holly

He's certainly, yes, we've taken our time and we've developed it. And we're really proud of the work that we've been able to do. 


Marshall 

Okay. Cool. So Heather, who are the best customers for Planet Apparel and bandanas. So when you're thinking about. You know, who really needs a bandana? Who are we talking about here?


Heather

Well, so basically kind of going back to...we feel in our hearts just really pushing the bandana. So early on, bandana hadn't been dead...had been kind of a trendy thing. 

They've evolved so much into so many different uses and so many different. Clients or customers are able to utilize bandanas. We basically have three kinds of categories of customers.

First of all, we would go ahead and say that one of the categories is a marketing firm design firm. Event planning companies. They really know what their client needs. They're able to come to us and they're able to, you get us on the phone. You are going to feel so confident. These people, feel so confident in our knowledge and our wherewithal of what, what will work, what won't work.

And they depend on us. And then we're able to build a great relationship with those types of companies. 

There are other types of customers. That is a company that is direct, they're winning something, branded they're winning something kind of outside of the box, in the t-shirt, um, the norm. And they, they come to us as well.

And I feel that those are the customers that really, they come to us once a year. They come to us, it's a revolving companionship or partnership the third category would be non-profits, schools. It's been amazing to see this year how many people are trying to move in such a positive way by using these bandanas to use as a fundraising type of scenario.

And I think what's really great about a bandana. You know, if you were going to ship a t-shirt or a hoodie or something, there's significant freight in that and a bandana, you can fold it up and you can put it in an envelope. 

Yeah, let's talk about the explosion of the swag box. I mean, a bandana is a no-brainer, it is a, it's a lightweight item that you can add to your swag box and, and also the fact that you can brand it.

So largely, you know, on a t-shirt you're really limited. To the size of your brand. Um, and then people at the end of the day are wearing it, you know, another chest. And so a bandana is really nice cause you have, I mean, we, we print off the edge that you have a 22 by 22-inch area to include your brand and actually tell us the story about who you are. 

I mean, people used, you know, constantly...I think they are such great storytellers when it comes to the graphics part of things and a brand. And then, and then being able to put it on a 22 by 22-inch square. 

Really, it's a great item, especially for mailers swags, anything like that.

And then, and then also on the fundraising side, You're trying to raise as much funds and, and the shipping's a big part of that. So you, it's a good inexpensive thing to ship when someone does purchase something for fundraising purposes. 


Marshall

Can you give me an example of maybe something you've, you've worked with a client and they use bandanas and it was just a crazy success?


Holly

Yes, I sure can. Um, something definitely comes to mind, but I'll say this, that year after year, we have kind of this star order. Either with volume or purpose that we reflect on are like, “Oh, wow. That was just another benchmark to us evolving.”

And 2020 was a year that we experienced that in such a way that it has changed a lot of how we think about bandanas.

And it's basically the story of, uh, artists band together, uh, specifically Shepard Fairey and Amanda Fairey of Obey and they basically came to us with this idea that they wanted to raise funds for the get out and vote efforts. 

And they were wanting to raise funds for three different charities and they were going to do it through solely bandanas.

And at first, it slowly evolved. I didn't understand necessarily the weight of what that would necessarily mean. And now at the other end of things, I understand what part we played in and also just seeing what their actual vision was that came to life. So they got in contact with us. They learned very quickly that this is the company they wanted to work with because they had a very difficult thing that they had to do, which took 15 world-renowned artists, the biggest artists of our modern-day life, and have them produce artwork that can translate onto a bandana. 

So for Shepard Fairey, that's easy. Right? Cause he does graphics. He has production. I mean, this is something that he does all the time. So his art came and it was like, Easy peasy, but then you have the artists that are literally drawing with a marker on a piece of paper, scanning it and sending it.

And we have to somehow get that to be translated, to screen printing and they have made it very clear. They weren't, they weren't going, they wanted it to be uniform. 

So it all had to be screen-printed otherwise we'd be like, let's do digital sublimation for these high color. Artworks, and then let's do some screen printing for these other artworks.

No, they wanted it a hundred percent screen printed. And not only that they wanted the biggest screenprint possible, uh, which we were limited to six colors on, on a 22 by 22 bandana. 

So the growth of working with that came from...working with different art houses and their assistants and people trying to drive this project through and having it, having the responsibility on our end to make sure that their art is actually translating.

To a bandana and the way that they, they wanted it to. And, you know, with art, you gotta be very, you gotta be very conscious of, of what they're trying to say and not to mute out any colors is how they say it. So that they mute out anything that is important to them. So long story short. We were successful.

Not only that we package, but we also folded, we produced special envelopes and inserts and we, um, prepared it for shipping as well. And they were able to raise over $600,000 for the get-out and vote effort. We had never done something on that scale where it was a collection. So now we can turn and say, Hey, we do collections and we've done five other collections since then.

Not on that scale, but on other, um, with other artists, artists are really listening to the demand and trying to just do good in the world. And they're putting together so many, so many nonprofits are now coming to us to put together collections for the, for the, um, fundraising opportunities that they're trying to create.

So that was a pretty monumental time. And it's an ongoing, uh, what I have to say about that is that we made it to Time Magazine as close as we'll ever get, which means that the bandana that we printed for Shepard was featured on the Time Magazine edition of the vote. It's their vote time Magazine. So it's kind of our claim to fame.

We have the Time Magazine here. It's kinda like we were, we made time kind of, but that's also, so...


Marshall

For somebody that's listening and they go, you know, what does a collection...can you just describe what that is? So they kind of understand what you're talking about. 


Holly

Yeah. Yes. Well, I mean, it's, it can be very unique.

It's whatever they want it to be. But what we've seen is, is really the artwork, uh, transitioned into graphics, and then that transition into screen printing or digital or sublimation onto bandanas and really. It's storytelling. And, and that's where I go back to when I said with, with a large area of 22 by 22, you, there's a full-blown story that can be told within that space.

It's also about collaboration. So it's about not only one person, but it's, it's everyone collaborating together and working together to produce something that is going to be sold or, or fundraised. However, they want to do it. Um, so yeah, I'm basically looking at collaboration as a, sorry, as a collection, as a collaboration, and we are an essential part of that collaboration.

So we feel like we're just one of the many people that is important in, in that production of a collaboration. And this collection happened to be the most amazing experience. For us, not only dealing with the, not only working with the artists, their assistance, the fairies, you know, that owned, obey and the production end of things.

It was such an amazing, amazing opportunity. Uh, this collection was 15 artists moving toward one goal. 

And that with collections, that's basically what I view in math is that you have all these different items or you have multiple the same item, and you're going to go ahead and present it, offer it in such a manner where it has, meaning has extra value with the meeting, coinciding with it.

And there's a direction, there's a specific direction and it could be anywhere from the retail end of things. Your collection for your, your company, your brand to something like this, which is a purpose and a forward-thinking direction to help others. 


Marshall

So really it's, it's a theme, or it's an idea where even though you're doing 15 different bandanas and they all relate to each other because in this instance it was all about the Voting one, then another use case could be about raising money for the animal shelter or to help fundraise for, you know, fighting breast cancer or the high school wants to put up new lights in the stadium or something, and they're doing a collection of student work on bandanas. 

That's what you're talking about...


Holly

Yes. And that's exciting. Just what you just said is just, it's just so exciting that we are right...we're right in the middle of it and we're ready to serve. 


Marshall


Yeah, well, one of the big trends right now that I'm seeing is more human-to-human marketing. And the idea is that you're not, you know, “in the city” you're “of the city.”

So when we can band together and collaborate on a project to do good and do something...and we're using a medium like a bandana, which is just, you know, it's ubiquitous, everybody's got a bandana. 

We think of cowboys or whatever we're thinking about with bandanas. And it's a tool that everybody's comfortable with, but it's an exciting medium because it's basically a big-ass square that we can do some stuff with. What can we do with that? Everybody's got their different interpretation of it. And then that feeds into the idea of the collection. And that's, what's exciting to see what this man or this woman or this kid, what are they going to do with that idea? That's, what's really fun.


Marshall

Heather, why do you think people are intimidated by designing or printing on bandanas? Because it's just this thing, it's a square it's whatever. Why do you think people are so scared of that or where they won't, they won't really get into it until they start doing it. What's going on with that? 


Heather

Well, there's kind of two and a thing, two sides of it.

Two sides of being nervous or scared about designing or printing a bandana like you had mentioned as far as the production end of things, that crease in the middle. Hi, this bandanas thin how much ink coverage? How much do you have going down with the pressure? I mean, Understandably. That's something that you have to question every time you go to do, um, to produce an item, including t-shirts, but with bandanas, it basically had a, I believe a lot of printers had a lot of fails possibly with bandanas.

So it became like a tricky thing to do. And they're like, you know what, screw it. I'm not doing this anymore. This is crazy. You know, I've lost money on this the time, you know, it takes to try to get it right. Not doing it right. Then there's the artist end of things, where it's like, wait, I have this square.


It's either too much of a blanket canvas or how do I make my art, my design, how do I make it work with a square? You know, I'm used to using t-shirts where it's like a little, little imprint. Sure. We go for larger t-shirts too, but it's a little bit of a, it's a different kind of. It's a square and a square.

It's not directing. We're printing even...we're pretty large and t-shirts, it's a rectangle. So I guess it can be a little intimidating, cause it's a lot of space to fill at the same time. Everyone can always be confident that you're only actually designing a square. It's really a square. It's like you have so much opportunity to...have so many different kinds of characteristics on a bandana, you also have the opportunity, to with us, especially playing around with what type of design you want to put on a bandana. As we do the off the edge, we do the off the edge of digital. Um, so that's something that's really unique, but it really, it takes some time to understand and get familiar with bandanas and they're pretty bananas and design your identity, but we are there. We are here to help. Planet apparel has got your back on apparel that will help you achieve your goal. 


Marshall

All right, great. So the thing about designing, I think is in my head, I think of. It's a red bandana or a blue bandana, and it's got this paisley-looking design on it and it's kind of a mandala, right?

It's kind of just like a geometric pattern kind of a thing. Right? You don't have to do that. You can do something else, right? 


Heather

Yeah. And let me just say this, you know, we have our graphics department and it's every, and this is not an exaggeration every single day. I'll see someone's monitor and they have the bandana artwork up that someone just submitted. 

And I walk over there in awe of what these artists are actually doing with their graphics. And back to what I was saying about storytelling, even from a brand perspective. They are doing amazing graphics. That's very intricate and very advanced.  And you can tell that there's a lot of, uh, education there, but I will say on the, on the simple side of things, if you are looking for something that is a giveaway item that you want your brand to really stand out in and you don't want to, you know, maybe spend a lot of money on graphics or you don't have the time for that.

If you simply just title your brand name all over the bandana. That's perfect. Like we get that all the time and try to keep it simple. And then if you want to evolve that and get a little artsier, then you can go that direction as well. And then on top of that, You incorporate paisley, maybe paisley details because the bandana as everyone and what just came to your mind, did you think of paisley, but do it in a way, like we have a, um, I just recently saw a bandana that, um, the, the company was like chili peppers.

It was a restaurant and they took the chili pepper and made it in the shape of a paisley. 

And so you're still keeping that traditional paisley bandana that everyone thinks of, but putting your twist on it. So that goes back with the intimidation. You know, what, if all else fails, keep it simple, get your branding on there and it's gonna be, it's gonna be great.


Marshall

And it's huge. And you can really highlight your brand in that, in that way. So, you know, a step and repeat patterns, pretty easy. Yeah. Yeah. So do people for how the bandana is being used. Like I'm going to like tie it around the back of my head, like a face mask or I'm going to wear it around my neck. Or maybe if I'm a, you know, a woman, I might use it to tie up my hair, you know, I don't have any hair, so I don't know how that works, but like, like do people design spaces specifically for how the bandana is going to be folded into the triangle and stuff?


Heather

Yes, they do. People designed with the, with the, no, knowing that there've been down, it's going to be one as a headband. If they are trying to do something, that's not going to work like that. We will advise them and say, Hey, listen, if you want your logo, if you have your tech, or if you want your text to be visual, you know, visual, when you're wearing it as a head, man, we're going to suggest no more than seven inches wide.  No more than two inches tall. And so that way, when it's folded as a head man, Everything is going to be seen. We also do a lot of suggestions. So we have a lot of doggy bandanas coming through as well. People design doggie bandanas and we can print wonderful designs on these triangles. And there's definitely a group of those who designed the whole bandana.

And then there's definitely those who just want to have a small logo and we will advise them to, Hey, if you want your logo to be seen, if you want your art to be visual, when it's tied around the neck of a doggy, make sure it's no more than seven inches from the corner. You want it to be. What's your logo to be seen when it's tied and not to get wrapped up in the creases. 

So you have both, you have both parties that are designing with the exact no of how they want it to look on a video in it. And then you have the others who have a design and we help them tweak it. Or we advise them, we give them the information of what the outcome will be.

Will be and how it can be used if they stick with their current design. And then you have those that just come with the logo, come with the phrase and we advise them on what's going to work best because we get information and we advise them on what's the best final look for the use that you're going to be using for the banana.


Marshall

That's fantastic. I completely forgot about the dog bandana. Yeah. Yeah. So, Holly, uh, just to close up here, what are some top tips? That's going to make that next bandana order a success. So I want somebody that's listening right now, walk them through what they need to be thinking about so that, you know, I can go in many different directions, but I'm going to kind of maybe, uh, uncover some things that people don't realize that they can do with bandanas.


Holly

And that's. That's we, we often advise in these directions or we also just drop the idea and see who takes it. So, number one, I would definitely say packaging. Um, there's belly bands, there's folding there's stuffing envelopes. There are all kinds of things you can do with the packaging that can, especially in this.

Uh, in 2020, 20, 21, where they're being retailed, um, it can add value to a customer and how they're receiving it. Um, also with packaging, for like giveaway items. I mean, we've done it. I think we did an order with belly bands for like 5,000 bandanas where they were, they were wrapped with a belly band in order to be able to toss into the crowds.

So that's just a demonstration of how packaging can be added to bandanas, to be used in whatever way you want to use it. 

There's also, this is a big tip. You can switch the bandana color and keep the print the same. And that will give you a nice variety. For example, you can do 10 different colors with all the same imprint, and now it looks like you have a lot more options for everybody. 

You've got the hot pink by the light blue. You've got the black and that's, that's a huge tip that people can utilize or do half and half. They use half black with white print, half white with black print, and then change the ink color. 

You know, you wanna, you want to really play with and give more variety.  You can change that ink color. To give that variety.

Also when we're talking about pet bandanas, if you design your full square bandana in a certain way, we can actually, and people in the industry will understand what this means, that tape off half of the bandana design print, the pet bandanas, this triangles, and then take off the tape and proceed with the full square bandanas. So you can depend and you have to be, it has to be a little tricky with the artwork. We got to work that part out, but you can get both human bandanas and pet Indiana's in one production. And that really helps with your pricing because now you have more volume.


Heather

Yeah. Just, just think about mailers, just think about, um, just any, uh, envelope, any, any type of, any type of additional item that you can add to the bandana to make it extra special. You know what I want to mention? So Holly had mentioned belly bands. So in this area, in this industry, we call this like finishing touches.

Post-production. These are where we do all the little extra doodads, I guess. Um, you add a woven label with your brand on it, to the corner of the bandana. You add a woven label with a cute little phrase or a cool phrase or something. That's like a meaningful phrase. Um, so that onto the corner of the bandana, you can basically, you can follow the value.

You can make the bandana of super, high-quality looking item, very unique high end, looking at items by doing these extra finishing touches. And we have enabled ourselves in order to be able to produce all these additional finishing touches post-production ad-ons and. That's something we're also proud of.

We can go ahead and make your bandana order successful by providing additional services. So for a bandana order, is it like a t-shirt order where everything is dozens or to bandanas work on like a different number? We basically. Indiana's coming dozens, but we basically everything's. Everything's a go, we have our price breaks something usual price breaks in the industry, you know, 25 36, 72, a hundred, 200, 300.

So we don't, we aren't, we don't limit ourselves by keeping the number. Okay. 


Marshall

Can you match a Pantone color? 


Holly

Oh, yeah. Either the fabric or the ink. Yes. So yes, we match Pantone colors, whether it's just, you know, you really want this certain shade of pink or your brand requires a PMs color match period.

We are able to be, to accommodate that need. And especially with us doing this for so long, we understand how critical that is. And we will do whatever is needed. Whether we run a prototype, send it for approval, that's like the best and easiest way to do it because that way their eyes aren't it. And they can feel confident.

We also send photos, we also send videos or they just say, Hey, you guys. We are the experts. 

This is the Pantone, and don't ask any more questions and we just deliver it because we know how important that is to brands. And if what we're not offering, if what if our blanks aren't true to their brand color, we have a couple of different ways of achieving their Pantone color.

We can digitally print, right? And so we can customize that white fabric to whatever color you need. 

There's another...kind of, there's another kind of avenue we can go down. It's a little bit of a longer process, but we are able to customize fabric from India. And we, we had been working with a partner in India for about five years now and we basically dye their fabric to exactly what our customer wants.

And then we import that exact Pantone color match fabric right here to Planet Apparel. Then we go ahead and do our thing. 

To the bandana to kind of make sure it gets to the exact detail, the exact PMS request of the customer. So we have a couple of different ways of going, going about this, um, Pantone color matching as well.

Each color matching. We, of course, match colors as well as Pantone requests. 


Marshall

That's great. So you're in San Diego, California. If somebody has an order to say, North Carolina. Does it matter that you're in California? I mean, you handled business from people everywhere, right? 


Holly

We sure do. And we go beyond that.

I mean, we've shipped to Europe. We ship to Canada. We're worldwide…

In terms of back to the weight of the bandana. It's so light...that if most bandana orders, I don't know, necessarily why they are a last-minute order and they need an expedited. 

So we're able to print quickly and actually overnight bandanas like 6,500 without a huge cost to that because 600 bandanas weigh 40 pounds.

So this is something that we can accommodate expedited shipping, but also just regular ground shipping is so inexpensive. And it's quick and we ship all over the nation. In fact, we're in San Diego, we maybe do two or three orders a quarter in San Diego. So most of our orders are outside of San Diego.

So we are really equipped. And that is kind of our usual customer outside of San Diego. 


Marshall

Yeah, I know. That's why I'm talking to you guys. You're the best.

All right. Well, Hey, thank you so much for sharing your story of success with us today. If someone wants to learn more about what you do or how you can help them, what is the best way to contact you? 


Holly

You can call us anytime any day. Our phone number is (858) 569-2090. You could email us, but if you get us on the phone, you're literally going to have the best conversation.

You're going to feel so confident in your order and the process. Visit our website, Planet Apparel.com, click our bandana page and go from there. 

We're really excited to have spoken to you Marshall. We really appreciate the time you've taken to, to give everyone else a look into Planet Apparel, and Heather and Holly Trevino.


Marshall

Cool.  I know it's been so much fun and, uh, I'm so happy we're able to do this because it's, uh, we had a little problem on the first go-round. 


Holly

Yeah, it's good to get it under our belt. Yeah. 


Marshall


Okay. Well, Hey, thank you so much. And I appreciate you guys.

Well, that's our show today. Thanks for listening. And don't forget to subscribe so you can stay up to date on the latest Success Stories, episodes, however, any suggestions for future guests or topics, send them my way at [email protected] 

And we'll see you next time!