Success Stories with Marshall Atkinson

Success Stories Ep 84 - "Selling the Sale"

Season 4 Episode 84

Let's talk sales. And if you want to truly talk sales, let's chat with one of the best in the industry, Tim Gibson, Tim has held major sales roles and some of the top apparel companies in the industry. 

So what makes a great salesperson? Where do leads come from? How do you keep customers coming back for more? We'll get into all that and more with Tim's unique journey through the industry on today's podcast. 

So get ready to take some killer notes!

Marshall Atkinson 
Okay, let's talk sales. And if you really want to truly talk sales, let's chat with one of the best in the industry, Tim Gibson. Tim has held major sales roles and some of the top apparel companies in the industry. So what makes a great salesperson? Where do leads come from? How do you keep customers coming back for more? We'll get into all that and more with Tim's unique journey through the industry on today's podcast. So get ready to take some killer notes. Tim, welcome to the Success Stories podcast.

Tim Gibson 
Thank you for having me. Appreciate it, Marshall.

Marshall Atkinson 
Yeah, it's great. And we see each each other all the time mostly trade shows.

Tim Gibson 
Recently, we did again.

Marshall Atkinson 
Yeah, yeah and it's kind of fun. So if you guys don't go to trade shows, the people that go to all of them, we all see each other. It's kind of like our own little gang.

Tim Gibson 
It's kinda like a circus.

Marshall Atkinson 
Yes. It's a traveling circus. That's right. And Tim has been with multiple companies. I'm sure we're gonna talk all about that. But it's, he's ever present at the show. Right? So. But hey, let's start the show. You're ready to get going?

Tim Gibson 
Yeah, I'm ready when you are.

Marshall Atkinson 
Okay. So I want to start from the beginning. Right. So how did you get into this business? Right? Because it's kind of like the mafia, you get sucked in, and then you can't leave? Right. So how did you arrive here? Right. So let's talk about the early days, and kind of walk us through a path to where you are right now.

Tim Gibson 
Sure. Yeah. I mean, it sounds cliche, because there's so many of us musicians in this industry. And I like many other my friends in this business was awesome musician is about

Marshall Atkinson 
and you still are.

Tim Gibson 
Never gave that up, never gave up that or this industry. I just stick around. But yeah, I started as a screen printer. When I was about 19 years old, I was going to college to be a sound engineer at a place called College of the Recording Arts in San Francisco, California. And I just needed a job, you know, and I had long hair and tattoos and I didn't want to work a conventional job. You know, I wanted a job where I could could be my true self and not have to worry about how I looked or you know, how I acted. And it was just the perfect fit, you know, so I went to work for this guy in Petaluma, California. Originally, Eric, for he had a company called Ink ink, ink, IMC and he also was a musician and had long hair and tattoos. And he only hired musicians and artists, which I thought was really cool, because he believed that musicians and artists were more detail oriented and more cared about their work more. They were artists, right. So they would, they would care more about the craft of screen printing and, and he was right, you know, we all did, we took it very seriously. And we wanted to do the best possible job that printing that we could. And so yeah, I worked for him for while I was going to school, and then I moved to LA and got a job and doing video production of all things when MTV was really starting to kick off. And so I went from sound to video production. And I was doing that. I was there for a couple years. And I was playing shows on the Sunset Strip with, you know, lots of other hair metal bands. And so I was the lead singer and a band there and met a girl who hated la she was from LA and she somehow convinced me to move back to the Bay Area where I was from. So I needed a job. You know, there was nobody doing video production using the equipment were using Los Angeles. So I I fell back on screen printing and I went to back to work for Eric is his production manager. Then I went to a bigger shop to be their production manager, a retail brand called Lifeforms International. I worked at Winterland for a time in San Francisco, which was awesome. And then yeah, I wanted to get into the sales side of the business. So I would I would you know I'd be there and the sales guys come cruising in you know 1011 In the morning and they're BMWs and Mercedes and and Where's my order? Tim is about order ready. And I was like, Man, I need to do what you do. I'm here, you know, from six in the morning, so eight o'clock at night, and I need to do sales. These guys seem like they got it figured out. So I describe Peter took me under his wing. And we went in and told the owner of the company that I was at that, you know, Tim Tims wants to be in sales,

Marshall Atkinson 
And was that inWinter land? Where was that?

Tim Gibson 
I was at Ink Inc., so...

Marshall Atkinson 
Okay, right.

Tim Gibson 
And I moved around a little bit before I became the manager at Ink Inc. and he and and he said, Absolutely not. You're the Best Production Manager ever had. There's no way. So I said, you know, I gotta make more money, you know, but then I had a kid I was starting a family and he said, you know, you're gonna hate it, you're gonna starve to death, you know, but I'll let you try it three days a week, you can you could go out there and hit the street and keep your job because you're going to be begging for your job back after after you go out there cold calling, you're going to hate it. And he gave me nothing. He gave me a sandbar catalog and some business cards and some samples. And I literally just went out and hustled and, and my, my very first big order that I ever got on a cold call was for Adobe conservatives when Silicon Valley was really booming, so I got a 20,000 piece order from Adobe for a product launch. And, you know, I came back, I was so proud of myself, and he's beginner's luck. He still wasn't sold. I

Marshall Atkinson 
You can do it once. But can you do 10 times in a row?

Tim Gibson 
Right, only as good as your last deal, man. Yeah. The following week, I landed an order for Intel Corporation for 50,000 pieces. And then, yeah, he said, Tim's in sales now. Yeah, that was my journey out of production and into the sales side of the industry selling screen printing and embroidery, you know.

Marshall Atkinson 
That's great. And so you were doing printing and then he eventually morphed over to the supplier side. Right. And you were big folks.

Tim Gibson 
Yeah, that was a that was another transition you know, I eventually went on to start my own company and moved to Vegas, and I was working for Reebok as a licensed apparel rep. At that time. I started my marketing company promotional marketing company called the marketing group. And it's doing really well there. And then the crash of 2008 kind of happened and Vegas got hit really hard. And I was just ready to just kind of take a break. So I sold my business in 2010. And moved back to the Bay Area, again, from California guy at heart. So I went home and took a year off. You know, I lived in Napa drink wine and ate a good restaurants and just hung out for about a year and started getting bored. And a friend of mine, Edie Brusha, from a company called Sidama design apparels, who some of you may know out there, he offered me a job to run a business that he had just bought in Napa called Napa Valley clothing company. So I was running that business for him and built a sales team and a production team there. And a rep from Burdekin. Rhodes, who, who Alpha Browder had acquired or not yet but eventually required, acquired. The rep said, Hey, have you ever thought about selling blanks? You know, on the supplier side, you got a really great background. You know, I said, I never really thought about it. But you know, I'm always down to try something new. I love to sell and you know, it'd be a nice change for me. So I did, I went to work for them. I worked for Mark held and for the Boedeker Rhodes family, Hallett Mike was there for about four years, I was the Northern California rep for them. And at the time, Next Level apparel was really coming up. And it was kind of, you know, it was on a hockey stick trajectory. It was kind of the hot new brand. And so we were the exclusive supplier of Next Level at Bodak. And there was a little spiff going on where if you sold more next, it could make a little extra money as a rep you know,  And so I focused on next level, and it was easy to sell. It was a great brand. It was soft, it was new, it was different. So I sold a ton of it. And so I was at the sales meeting in Philly. And the sales manager, Mark Seymour, I don't know if I should even be telling this story. Mark and I had a conversation and he basically said You know, he should probably come work for Next Level and I keep hearing your name. So anyway, so I did accepted an offer with Next Level and went to work for them as their western General Sales Manager. So I had some people that worked under me, including my, my now wife, Melissa Gibson, we actually met at Next Level. And I left. Obviously, that's an HR issue. You can't, can't can't manage your wife in a company. But I was ready for a change. And, you know, I was really excited to be recruited by Bella Canvas. So I saw Megan Spire at a trade show, and I she was a friend of mine, and I just said, Hey, I'm thinking about making a move, you know, and I want to use you as a reference. I never even thought about working at Bella because at the time it was, it was all pretty girl said no, guys. So Megan said, Oh, you're leaving Next Level? I said, Yeah, I'm thinking it's time to make a move. And she said, Oh, that's interesting. But yeah, go ahead, use me as a reference. And I went back to my booth and magic and not even 10 minutes later, I got a call from Danny Harris, the owner of Bella Canvas, said I'd love to talk to you don't do anything till you talk to me. Okay, so I did, I went back to LA met with Danny on the steps of Bella Canvas. And he offered me a job on the spot. So I took it. And it was a great, great gig. You know, I've been I've been blessed, as you mentioned, to work for a lot of great brands. And that's that's a long story. So I'm trying to give you just the cliffnotes. But and

Marshall Atkinson 
then and then you went on to Champion with Hanes, right?

Tim Gibson 
Yeah. Yeah. Went on to Hanes and Champion until March of this year.

Marshall Atkinson 
And now you're with your new gig.

Tim Gibson 
Yeah, yeah, it's it's a long journey, you know, and I started, you know, I'd started my own company called High Voltage merch, music and merch, High Voltage studios. Really, it's just it was kind of a passion project. And my wife and I were like, you know, we should just have our own little shop and just a small boutique shop. So the front of the building, which I'm actually sitting in now is the recording studio. This is the control room. And then on the other side of this glass, here is the live room. So there's a bunch of instruments and stuff in there. So I have a full blown recording studio, out here in Austin, Texas. And then the other half of the building has a screen printing shop. So we just, we just work with, you know, certain clients, we do a lot for artists, you know, we do a lot of band merch, distilleries, breweries, but we're very selective. You know, we don't we're not trying to get big, and I'm too busy, you know. So, I recently just took a position with Supacolor. And

Marshall Atkinson 
those are some great guys, you're gonna have a lot of fun there. Yeah,

Tim Gibson 
I really liked that I really wasn't looking, you know. But I ran into to rum. And Hazel, the VP of sales there at an event recently, and we just talked for like two hours. And I thought it'd be fun. Again, it's another challenge. You know, I went from selling screen printing embroidery to selling blanks down selling transfers and DTF. You know, it's just a great culture they have over there, I tend to lean into companies that got a little swagger in a manner, you know, disruptive. And I like that I'm that kind of person. And I think we align and our styles. And yeah, I'm super excited to be in Supacolor. So

Marshall Atkinson 
I think this is my next question, I think is going to make a lot of sense. You just if you're listening right now, you just heard all of that. Right. So Tim has been jumping around. And of course, these were years at these companies that like, you know, five months at these companies. Right. And he's always been the top producer. Right. So for those listening right now, Tim, so what are some of the unbreakable habits that you've built over your career? Right, because sales is sales where else what the product is? Right? that have led to your success? Because I want people to hear that. Yeah,

Tim Gibson 
I mean, it's pretty simple. I wish I could, you know, market it and box it like you do and, but it's pretty simple. For me, I keep it simple. Really. I you know, it's for me, it's a matter of relationships. I'm a relationship seller. But I do my homework when I when I have to I have targets read I pick people I want to work with, and and i i relentlessly pursue them and I'm, I'm fearless. I think I think you have to be fearless in sales because there is a lot of rejection. You know, people get rejected all the time. But you just gotta ignore that you know, and so I do I pick people that I want to work with big targets I aim high. And and I just relentlessly pursue them and I find a weigh in, whether that's, you know, through the, through their gatekeeper, or whoever may I just don't give up, you know, sometimes, you know, you got to put it on the back burner, and you're just getting stonewalled, but I'll never forget, you know, I just come back to them later. And eventually, I just got to get in front of, I feel like once I get in front of somebody, and I've been able to establish some kind of common ground and a relationship, then things start happening, you know, and it's, it's not just relationships, you still got to be, you still got to be good at what you do. Right, you have to be knowledgeable, you have to know what you're selling know your products, but really, you know, find find common ground with with the person you're speaking to and be genuine, right? I don't like people that come off like a car salesman. I know. I don't have any canned pitch, you know, some people elevator pitch I saw I don't have that, because everybody's different, they may not want to be approached that way. So. So

Marshall Atkinson 
do you like, like, try to find out, you know, I'm big in like problem solving, I try to find the problem, or what's what, you know, just, you know, how does whatever you're doing kind of what help, or you're in alignment with what they need. And you're trying to figure that stuff out by asking questions, and of course, the research stuff. So, you know, how does that kind of fit into what you do? What do you think about that? Yeah,

Tim Gibson 
I mean, a lot of it is the one thing that nobody does enough of, and that's Listen, listen for, for their pain points, and how you can be a resource, how you can solve problems for them, you know, and, and look for, you know, I'm looking at everything, when I go into somebody's office, I look around their desk, I look at pictures of their kids, I look for things to talk about, that's going to kind of bring down that wall of you know, oh God, another sales salesperson, you know, and then find that common ground and listen, you know, listen to where their needs are, and find somewhere where you can fit in, you know, you may not get everything, but if you get, you know, part of their business or start with maybe one SKU or one style or something, and prove yourself. It just keeps growing, you know, you establish a relationship and over time, the does become lifelong customers.

Marshall Atkinson 
Yeah. And I'll tell you, I think a lot of people that are in sales, just give up too soon, right? So it's usually not the first or second or third conversation or email or phone call or whatever. It's the 17th. I would say if you're knocking on that door consistently, and then it's a lot of times it's a timing thing. They didn't need it, but now they do. Right. Yeah, yeah. No, doesn't mean No, can me just meet no right now. Yeah,

Tim Gibson 
exactly. And, and that's just always been my, you know, my recipe so to speak, because don't be high pressure. Don't be annoying, you know, make sure they know who you are, when when they need you. If they don't need you right now to your point. You know, they seem to always come back around sooner or later.

Marshall Atkinson 
Like what you hear so far, be sure to subscribe so you can get the latest from Success Stories. And now here's Zach shortly. With the SMS spotlight. Trying to find

Marshall Atkinson 
I think one of the things you know I talked to a lot of people and in a lot of people got my just sales just awful. I just don't have any sales and you know, what should I do? Should I do paper clips? Should I do social media? I go you should just get in front of people, right? You should be going to them and talking with them or cold calling and just showing up and just finding out what they need or a tradeshow booth or whatever just to get in front of the people right more than anything and and one of the things I always ask them is alright, so yeah, yesterday or today, what was your sales activity? Like? How many phone calls did you make? And then I'll say none. Probably got, well, here's your sales problems, you don't have any sales activity. Yeah, like, so what's your typical day to? And what do I mean? you're emailing your phone, calling your you're seeing people, I mean, what tends to, like, bring you the best results, I think that, you know, kind of like getting in front of folks like, what's the what's the, what's the secret sauce,

Tim Gibson 
it's definitely a process. And I'm consistent, I did have a mentor of mine, at one point, tell me to plan the work and work the plan. You know, and I took that to heart. And, and I do that I plan, you know, I plan at least a quarter out, usually, you know, I plan a whole quarter out as far as like when my travel is going to be what area I'm going to be in, who I'm going to see in that area. Very specific and strategic, I call it surgical selling because you know, I know who I am, who my customer that I'm looking for is, and I utilize my network. If I don't have relationship there, then I find somebody in my network that does and we all know so many people and have friends like you and lots of other people in the industry that are always willing to help you know and do and do an introduction. So I'm very meticulous about my process. And I plan for that. So daily. You know, I get up I try to go to the gym or at least come out here and play drums or guitar for a little bit just to kind of meditate and just kind of get my mind right for the day. And then I'm disciplined. You know, when you work remote, you have to be disciplined. And I've always been remote. So I've always been disciplined about when it's time to work, it's time to work. So when I when I do get in front of my desk and I crack up in my emails and my CRM, I start working my plan. Yeah. And

Marshall Atkinson 
when they see your room tour using

Tim Gibson 
a Supacolor. We use HubSpot. And it's great. I've used Salesforce in the past. But HubSpot, HubSpot is great. You know, a lot of a lot of salespeople are afraid of it. They think it's big brother's watching. But it's so not that it's probably the single greatest tool as a salesperson that you can utilize if you have it.

Marshall Atkinson 
Yes, good. Good. So I think many people struggle to identify who could be their next top customer. In fact, just the notion of top customer, I think a lot of people have never done it at 20, where they're looking at, you know, 20% of your revenue comes, you know, 80% of your revenue comes from your top 20% of your customers, right? And we just focus on, I just want to sell to everybody, instead of being very niche driven, looking for the big domino that's really going to be impactful. Right? So when you're looking on your lead generation list, and maybe because you mentioned you do things or quarter out, right. How do you work up that list? How do you kind of start that research? What do you kind of look for?

Tim Gibson 
Yeah, so I mean, it's different at every company that I've been at? I've used Supacolor, for an example, because I'm there. And so I find out who we're not working with, like, who are who are we not working with already? who maybe are we working with? And maybe we could have some growth with like, who's you know, who's currently in the system? And who do we currently have relationship? And then I asked, you know, who do you want to have a relationship? Yes, I had long conversations with ROM and Hazel, and who do we want to work with? And so my role is enterprise sales manager, is to find those very high level customers in our space that we should be working with. So I obviously have a very specific list. I'll mention them on this. You can you can take a guess. Right, you know, what we sell and your superpower supercolor what they produce, you can imagine, but yeah, we had, we built a list together I had, I had certain ones in mind off the top of my head and some rums already working with, right, and some other people on our team. We have a really great team at Supacolor

Marshall Atkinson 
Yeah, Supacolor got a great a great staff so amazing.

Tim Gibson 
And so I yeah, I just tried to add to that and be a part of this great team and, you know, not everybody can be it to your point everything to everyone, you know, so I you know, I started with my network, right? Like some people I knew that were on that list and and I continued to do that. And it's the same with with high voltage, you know, and when I started that, I said, you know, I really liked this distillery straight I want their business. I started hanging out there.

Marshall Atkinson 
Just because you'd like to vodka let's do some shirts, right? Bourbon actually has been bourbon really good. Right. And the Tito's because you're in Texas?

Tim Gibson 
Yeah. So So yeah, I pick you know people I want to work with there's bands and artists here and around the country that I really like that I targeted like I want to I want to produce merch for these guys, these guys are cool and I like their music and I want to work with them. And same thing I just I pursue I find a way in and make friends and I'm now in printing for for quite a few of this. So I

Marshall Atkinson 
also think it's important to have some guardrails about who you don't want to talk to like, so they'll never do business with us, or they're just a pain in the ass where they don't pay on time, or there's a litany of reasons, right? So it's important to really know that right? And do you have kind of a mindset on that as well? We do.

Tim Gibson 
I mean, I'll just be transparent. I'm not the greatest at firing customers, but my wife is so

Marshall Atkinson 
you bring you bring in the you bring in the hit squad and say get Melissa?

Tim Gibson 
All the pricing and invoice because I'm too nice, you know, I'll do stuff for cheaper than I should, because I like people are they're a musician, and I know they don't have a lot of money. But yeah, Melissa is really good at saying we don't want to work with schools we don't want to work with there's certain people that don't really fit into our niche and our brand, you know, we're very on brand as far as the name and the music vibe. Here.

Marshall Atkinson 
It's like being in alignment. Okay. And, and I know, you know this, right, but if you're in alignment with your customer, and their customer is in alignment with you, it's not about the money, right? They value what you do, and they value what you deliver. And it's not, because we don't want to sell ink on cotton, we want to sell the results, right? And in what is that result? And if you really are focused on that the price doesn't matter so much. If you have the right customer, there's always a tire kicker person that are getting a nickel cheaper somewhere else. I mean, let them get a nickel cheaper somewhere else, because they don't value what you do. Do you agree with that? 100%

Tim Gibson 
Yeah, we, we've never hardly ever get pushback on price. And if we do, it's usually somebody who wasn't maybe that serious. Like I said, they're a tire kicker. And most of the people all of our business here at high voltage has been word of mouth. That's about it. Right? We've done no real advertising. We don't do a ton on social media. We're starting to, but it's all been word of mouth.

Marshall Atkinson 
And now, if you can get your customers to evangelize for you, that's the best thing ever. Yeah,

Tim Gibson 
absolutely. Right. Right.

Marshall Atkinson 
Right. Right. So hey, let's wind it up. Let's talk about the future. Right. So one thing that we know in this industry, because you've been in for a long time, you're like me, it's like, there's new fabrics, there's do decoration techniques, there's new equipment, new software, new customers that come out of the woodwork, right, you know, what are you really excited about these days? And just like, Oh, my God, I can't get enough of that.

Tim Gibson 
Yeah, I mean, I'd be remiss if I didn't say I was excited about about transfers and DTF.

Marshall Atkinson 
Why? I don't know why.

Tim Gibson 
I don't want to be a bummer but I mean, I was a customer of Supacolor. Before I started were and and I, you know, I was telling people at the show, the last show is that, you know, screen printers, because a lot of them are afraid of it. And, you know, it's not here to replace screen printing, screen printing, it will never be replaced, you know, everybody DTG was going to wipe as screen printing will always roll. But it's a compliment, you know, and I was I was showing this one screen printer that was very much against, you know, DTF or transfer and I said, Can you print this guy? I don't think you can't because nobody can nobody can raise it. That's good. You know, maybe maybe a few guys you know, maybe Eric from night owls might be able to do something that clean. Not many people in the country can print that clean with that opacity. That and that you can get out of out of, you know, our transfers, I would say I wouldn't say I wouldn't say they're all created equally. But not

Marshall Atkinson 
all transfers are made the same. Right. And but what I'll tell you is I think a lot of printers, forget that. They're business people are entrepreneurs and they see things through the glasses. I'm a screen printer. And is that screen printing? No, it must suck. It's Screen printing, it sucks, right? And they poopoo DTG the same way or any other thing, right? And so but if you look at the reasons why, especially in this print on demand online store world that we live in now, where every, you know, buys ordering 1000 shirts anymore, they're ordering that same shirt 1000 times per days, right? And so how are you going to facilitate that? And it'd be profitable. Right. And I think this is where a digital heat apply graphic transfer, whatever you want to call, it fits in very nicely with that.

Tim Gibson 
Yeah, you can take jobs that normally you would not take, right, because, and you could still be profitable, you know, you can do 12 pieces, or 24, and still make a really probably a better margin, and he could do a run in 144 at a low price, you can make more X or profit. Well,

Marshall Atkinson 
I know, I know, people are doing DTF stuff. They're making 40% net profit on jobs. Right? screen printers never going to touch that, unless I guess you are somebody that you're selling that shirt for 150 bucks or something, right?

Tim Gibson 
Yeah, and I'm super excited about AI. You know, I know you're passionate about it, obviously. And I've been experimenting a lot with mid journey since I took your class and joined your newsletter. And I mean, it's mind blowing people, people that aren't getting, you know, acclimated, so AI are gonna get left behind, you know, it's absolutely the future. And if, if we can find a way, certainly to, to take those AI images and convert them quickly through an API system, for example, to convert them in to transfers or DTG, or screenprinting, for that matter, quickly. I mean, it's just, I'm excited to see the art that is going to be generated over the next five years, because of AI,

Marshall Atkinson 
we're just getting going with it. In in, I think if you're listening right now, and you haven't dipped your toe into the pond, right? The time is now to kind of start playing with it. And you'll be amazed at the results. And of course, it's like anything, you got to know how to use the tool, right? It's a different type of thinking where you you know, if you're designing something in Illustrator, Photoshop, or whatever, you know how to use the pen tool, or the crop tool, or he's, you know, separate with channels and all that stuff. With mid journey, you're using words, okay? And your words really matter. And it prompts those that are prompts, right, they really matter. And the order that you put them in matters, and the words matter. And of course, there's always like techniques and tricks and things that you can do, which is what I tried to help people with the newsletter, but you could just try this on your own. Right and, and play with it. And I think it's just we're just getting started, and it's just getting better. Right. And so it's super exciting. And, and you should try other platforms that you know, I use min journey, I think it gives you the best results. But you should try dally three and stable diffusion and the Photoshop suite and all that stuff. Totally try and take the same prompt and put it in different platforms to see. It's like a taste test, you know, what does it give you? Right? And

Tim Gibson 
like, Have you just tried some of the different ones with the exact

Marshall Atkinson 
I do them? All? Right. I want to know, right? And, and I keep coming back to mid journey because the actual image is always better. Right now. Like, it doesn't do text, you know, right now currently, as we're talking, you know, dally three can put text in there, right? And, but I'm calm and OCD guy, I'm an ex art director. And so I want to choose my font and the kerning and the outline, you know, just like the fact that it's doing that for me, it kind of freaks me out a little bit. But with these AI stuff, sometimes you give up that control. Does it look good? Could I use it right now? Yeah. Could I make a change or an edit? Sure, right. Mid Year you know, us texts eventually. Right? Their big thing right now is just trying to get off a discord and onto their own website and that's their, that's their big push right now. So well, they've already kind of there's a beta version if you haven't played with that you should but but you know, it's like, you gotta get in there and start screwing around with it. And what this means is especially for folks that are doing heat apply graphics is the great thing about that is it's unlimited colors, any way, because it's it's a four color process based thing, right? There's no halftones, perfect blends great texture, all types of stuff. And if you can learn to create your image, so we already looked great as a transfer by using words like isolated or sticker or vector file or something like that. You're already ahead of the game. Yeah. And so that's just, it's just awesome.

Tim Gibson 
Yeah, that's, I mean, that's probably the single most exciting thing that I'm just like, really enjoying watching. You know what's coming out, because there's some really talented artists out there that are already good artists out there utilizing AI. You know, Alex, one of them is mine. And he's done some amazing things with AI. Yeah.

Marshall Atkinson 
And I met him at Fort Worth is a show, I think. Yeah. Yeah. So all right, well, cool. So anyway, Tim, thank you so much for sharing your story as successful as today. What's the best way to contact you? If someone wants to learn more about what you do? Or maybe how you can help them? Yeah, they can

Tim Gibson 
reach me two ways so they can reach me personally at Tim at high voltage live.com. Or they can reach me at tim@supacolor.com

Marshall Atkinson 
You're the only Tim at Supacolor.

Tim Gibson 
apparently there was one a long time ago, but he's not there anymore. So Oh, you

Marshall Atkinson 
desorbed the email address.

Tim Gibson 
Yeah, everybody's taken it from? Yeah, yeah, you're

Marshall Atkinson 
gonna get this like credit card bill or something. Right. You're gonna get some, some guys gonna email you about something you're like, What is this about? All right, well, hey, well, thanks so much. I appreciate you.

Tim Gibson 
As always appreciate you too, man. Good to see Marshall.