Success Stories Ep 99 - "Trust the Belz to Impress"

It's time for another episode of success stories today. We're thrilled to have Charlie and Nathan Belz with us, and they're not just any couple, they're the dynamic duo behind Impress Designs in Carrollton, Texas, with a sprawling, 90,000 square foot facility, they've taken the decorated apparel world by storm!

Join us today as we dive into their story from the family legacy to the innovative spirit that drives their business, you're not going to want to miss this one. 

Transcript

Marshall Atkinson 
Hey there. It's time for another episode of success stories today. We're thrilled to have Charlie and Nathan Belz with us, and they're not just any couple. They're the dynamic duo behind impressed designs in Carrollton, Texas, with a sprawling, 90,000 square-foot facility, they've taken the decorated apparel world by storm. Join us today as we dive into their story from the family legacy to the innovative spirit that drives their business. You're not going to want to miss this one. So welcome to the show, guys.

Charlie Belz
Hi. Yeah, super excited.

Nathan Belz 
Hey, we're excited to be here.

Marshall Atkinson 
Yeah. So you guys have an amazing facility, and you're, like, the best-kept secret in Texas, I think.

Charlie Belz 
Well, thank you.

Nathan Belz 
I think that's a good way to put it.
 
Charlie Belz
Actually, yeah. That it.

Marshall Atkinson 
Yeah. And, like we do a lot, I always like to start the conversation with, kind of the origin story, because, you know, somebody listening. Because, who are these people? Why should we care, right? So I want to start really just by discussing the company's history, right? So tell us about impressed design and and you guys aren't the first ones to run this business, so, so tell us that story.

Nathan Belz 
Oh, yeah, would love to. It's actually one of my favorite stories to tell. So impress we have a lot of history. We've been around since we, like this company, got built in 1977 that's when it got founded. Everything started group that was involved with that. My mom started it. She got my my dad involved. They built a business because she was in college and an artist. She was like, Hey, okay, I'm doing art. I would love to do something with my degree. She hadn't even graduated. She started doing some shirts for family. Next thing you know, she had a full on business. She still loves the art part, but she grew that business, doing work with small businesses and teams and family and people that she knew and friends, and over time, she grew it into a amazing operation. You know, we were lucky to step into it. I've been doing this. I started printing T shirts standing on a milk crate because I wasn't tall enough to fit onto the machine.

Charlie Belz 
I have the picture, actually.

Nathan Belz 
She does. I do get it for you. I remember the first job me and my brother ran he was pulling shirts and I was loading. Mine was an old American automatic had the pulled down heads, like you see on a cameo. It was very cool at the time, I got to save up a little bit of money to I got my first dirt bike. You know, that's what we were doing over time, we grew it. I spent time in college learning to do business, and decided we wanted to grow it substantially. And we were able to do that by really pushing into our skill, our experience, customer service, and developing screen printing to a whole nother level. Today, we've got 8 million charts a year that we print and really successful, driving business.

Charlie Belz 
And I think my, my favorite part of the origin story is, so my mother in law, right? Her she was in college, but it was for a for one of her classes. She needed a project, and she was like, Oh, I'm gonna do some T shirts. And it wasn't, did the T shirts, and then now impress is here, 45 plus years later.

Marshall Atkinson 
That's great. That's great. So when you met Nathan Charlie, right, and he said, I got this family t-shirt thing, right? Like, like, you're like, What?

Charlie Belz 
That, it's so funny. And it's actually another thing that people get to kick out, out of myself included. Um, so we met. We were on a kickball team because we're awesome. And he was like, Oh, I'm a printer. And I literally, to this day, I remember I thought to myself, Oh, my God, I'm so excited, because my printer for my computer isn't working at home, and he can come fix it for me, not the kind of printer he was talking about.

Marshall Atkinson 
So did he fix your printer?

Charlie Belz 
He did, actually. He did fix it for me. So that was a plus as well, but I had no idea. That's what he did, actually.

Marshall Atkinson 
Right. Now, did you have the best shirts in the kickball League? Like,

Charlie Belz 
We did have some good shirts, actually.

Nathan Belz 
We did have good shirts. And it was, it's always really interesting telling people, Hey, I'm a screen printer. I'm doing ordering, because they don't, they have a certain vision in their head, but it doesn't always compute with what you're doing.

Marshall Atkinson 
Yeah. So So you, you're been doing this your whole life. So, so, Nathan, when did you take over and start working in the business and actually running the company? When did that happen?

Nathan Belz 
That's a loaded question. No, so I took over. I would say it was around 2006 is when I, like fully, started really taking over I had when I was in high school, I started helping with a lot of different positions. I've done receiving, I've done shipping, I've burned screens, I've cut Amber and used, you know, stack cameras. Worked through all of these different places. Once I finally got out of college, I was able to realize and put more attention onto what was going on the business side. And my mom is amazing, and she grew this amazing business, especially the time when women weren't, you know, because this is the 70s and 80s. That wasn't what you expected to have. But...

Marshall Atkinson 
And women are really aren't much in this business at all. It's such a male dominated industry. So it's amazing. That's just an amazing part in itself, I think.

Charlie Belz 
And I did not think I would ever be working for my mother in law, actually, so especially doing printing. But I just remember starting and thinking, oh my gosh, this woman knows so much and is so good at this. I literally thought, I hope I can be as good as she is and decorating, quote, unquote, you know, so which was really cool.

Marshall Atkinson
Right.

Nathan Belz
We've recently going through our history, so we have boxes of things that are old, and we've been going through Roman, there's some really cool things that we're still trying to hone in now that they had down then, because it's a constantly evolving, you know, business, and we're always out there trying to learn and get better at what we do, but we do have 45 years behind us, and a lot of people that have been here a long time.

Marshall Atkinson 
So, so since you have such a history, right? Do you have employees that have been there like forever? Like, like, they know you when you go riding your big wheel through the shop? I mean, like, that type of thing, yes,

Charlie Belz 
which, and I obviously haven't been here, but we have a couple of people who have been here over 25 years, so they literally saw me, like, growing up, which is just so cool. And I found some pictures of them, actually. And you're like, Oh, I had no idea. You were like, you had really long hair. You were like, Rock Band, 80s, you know, heavy metal printer kind of thing. It's just really funny that they not only has, is there that history, like with Nate and with the family, but those employees have the history as well and can speak to it, which is, I think, really, really cool. I think you're hard pressed to find a company that has employees who have been there 25 plus years. You know.

Marshall Atkinson 
I think it's a testament to you guys that they've haven't left, right? I mean, that's rare in any business, not let alone this industry.

Charlie Belz
Yeah, yeah.

Nathan Belz 
But here's a here's a fun fact, the two people that have been here the longest are is the my accounting manager and my production manager. When I was younger, we're talking about high school, I was the cool yeah. I tried to get both of them told my mom at the time, who's running the business, that let them know when she was done, because they didn't want to be here when I took over. But I was a kid, and they've told me that they have and we love each other. I mean, they are two of my really good friends and two people that I count on, you know more than almost everybody. Oh yeah, for sure, and it's but it's funny. You know how those things evolve and those relationships evolve? I was not, obviously in high school or early college. I was not in a place where I should be running a business, but we've grown a lot, and we worked on that and built those skills.

Marshall Atkinson 
Well, you know, as we get older, we learn stuff, right? And like, you know, let me tell you, I can't even imagine what idiot I was when I was in high school or college, I mean, compared to now and and you could ask my wife, she'll tell you that I haven't probably changed much, but, you know, we just we do things differently because of life experiences and things and, you know, and I think that's natural, that you mature into your business. And what's great is that you've got that your whole life is spent doing that, and it's almost like you don't know anything else, and I think that makes you really good at what you do.

Charlie Belz 
Oh, yeah. And, you know, what's really cool too, is having employees that have been here so long. They've been they've caught shirts, they've, you know, shipped, they've run those late night things. And one of my favorite things is that they with our customer base. They have, they're still customers now that were there, that were new customers, you know, 25 years ago. So not only have our a lot of our employees been here that long, a lot of our customers have too, which is really cool.

Marshall Atkinson 
Yeah, so nice segue. Charlie, so my next question is about sales, right? And, and as we know, sales is the lifeblood of any business, right? So kind of like, share how, because you're in charge of sales now. So share how, you guys, what's your focus? How you guys handle that, your attention to detail and customer service and all that stuff to keep, to keep these people coming back, year over year after year, right? What do you got? What are you guys doing? What's the secret sauce there?

Charlie Belz 
I think honestly, our customer service, our response time are the knowledge we have from having such a large and long standing customer base. I think my people can answer contract customer questions, custom customer questions, we like the whole gamut of customers, right? Schools, churches, businesses in the community we've got, we're doing work for influencers and then some of the really big contract customers, and what I think we've done a really good job of is putting visibility for our sales employees to be able to see all those different kinds of customers and help them, if that you know. And so they've they know how to put a contract order through the shop. They know how to put a custom order through the shop. And there's just that teamwork. We have a really, really great team with really great customer service. I think a lot of our customers, well, a lot of our customers come to us and they're like, you know, I'm tired of waiting for an answer. I'm tired of waiting this long for my order. And what our sales people and customer service people have done is really, they really know our customers and really give them the experience they want and need. We're giving them we are the decorated solutions provider, right? And we're providing them the solutions, regardless of what kind of customer they are or what kind of orders they have, I think we're giving them the solution they need, which takes a team to do that throughout the whole building, you know.

Marshall Atkinson 
Yeah so, so when you say they're tired of waiting, they're tired of waiting from somebody else, not from you.

Charlie Belz 
Yeah, yes, sorry, yeah. Not us, not to speak ill of anyone else. But, you know, there it takes. There is a lack of response time. I think sometimes in our industry, if you will, and so people come looking for that customer service. They have deadlines to make. They have events they need to do. You've got, you need a uniform for your soccer team. But you know, there's only so much of a season, right? And if you're waiting for that, that's not getting you the solution you need. And so regardless of the I don't want to say problems, but the regard, regardless of what it is they need, we make sure that they get it.

Nathan Belz 
They get an answer. So they may come in and say, hey, I want this, but we're able to look at it and tell them, can we do it? Is it possible? But we don't stop there? We would say, Hey, this is not something we do. There are some other alternatives. Here's some solutions that will work, because we don't want to just stop somebody and say, No, that's all. We don't do it. We want to help them with their journey, and that our goal is to make sure that whoever's buying the shirts from us, whoever's getting that process, you know, sourced and ordering it, whether they're doing it, running their own business or their Promo. A company and they're reselling it, or they are doing it for their church group. We want to be in be we want to be able to walk in and make them look good if they were, you know, if they forgot about it and they're behind we know that they need to look good for us to look good. So we do whatever it takes, whether it's going through orders and looking ahead and saying, okay, you know, last year y'all placed these, if we and it was kind of late, we didn't have a whole lot of time. Let's make sure we get ahead. So we look ahead at what happened last year at the same time period, and then we'll say, how can we make sure we contact those customers? And say, let's get a jump on this. Let's do it now. Let's get everything going so you don't have to if there's an event that they have happening, you know, we've we did a large event over Christmas where we had some of our team went out on site, handed out, you know, they handed out shirts and gifts, and did that for the group, because their whole business, and this is a several 100 people, was at the event, and they didn't want their workers doing it, so we actually sourced it, handed out all the customer or the employee appreciation gifts and help them make that event go smoothly.

Charlie Belz 
And so we have customers like that who need that kind of solution. And then we also on the other end and have customers who have million piece runs multiple times a year, and we're doing those for them. We are packing them out. We are poly bagging them. We are barcoding them. We are drop shipping them to individual customers so they don't have to they they give it to us, and we get it to them regardless of how they need it. We have several orders jobs that have over a million piece runs.

Nathan Belz 
A million pieces with the same design on them.

Charlie Belz
Yes.

Marshall Atkinson 
Yeah, you just right now there's somebody listening that just goes, holy crap.

Charlie Belz 
right?

Marshall Atkinson 
I can't even get 1000 piece order, and they're doing a million piece order, right? And that's just crazy talk for lots of people. So it

Charlie Belz 
is kind of crazy when you think about it. It's kind of crazy to think about the fact that someone needs a million shirts with the same print on it. And it's really cool when you think about it's really cool that we get to do it actually, you know, because there are, I don't know if anyone else is doing it necessarily.

Marshall Atkinson 
And this is to be clear, this is a million shirts to say I was stupid. No.

Charlie Belz 
Yeah, and that's not just that. Then they're turning around and doing another million plus shirts with a different design on it.

Marshall Atkinson 
Well I think the thing that you know, what I'm hearing here, and I want to just emphasize this, is that you're not selling income cotton. What you're selling is a solution to people's problems, and that's the value that you're bringing to your customer. Is that answer to whatever challenge that that person has? And you guys do a really good job of digging into that and finding that the right answer, even if it's not what they asked for. Here's here's a better way of doing it. Am I correct in hearing that?

Nathan Belz 
Yeah, absolutely. I think that's that's really the trick, because there's a ton of people out there that spring print or do embroidery work. You know, aside from quality, there are certain things you have to do to differentiate yourself, but really to take care of your customer and put their mind at ease.

Charlie Belz 
Not just in cotton, like you said, but trust or selling trust. That's a lot of trust you have to have in someone to give them a million plus pieces and be like, Okay, do that and then get it to my million plus customers. You know.

Nathan Belz 
I think one of the biggest compliments you can get in this industry, and we get it a lot, is that your customers don't email your ask how things are going. Yeah, when they know, and they're doing stuff on a regular basis, and they know it's going to get done and they don't have to worry about it. And if there are issues or something that's going to come up, we're going to call them, we're going to talk about it. And I think that's a huge compliment.

Marshall Atkinson 
I love that so much. You don't even know. We know all about sales, so Nathan, you're the dude that's got to get it done, right? So talk about processes. Talk about some of the things that you guys might have invested in, you know, equipment wise, or whatever, that's really paid off for the shop over the years, right? And then, and kind of talk about how you're able to get things accomplished, get more things through the pipe, so to speak, because you've made some changes with equipment or processes or whatever. How do you guys get everything out the door?

Nathan Belz 
Well decorated apparels is obviously a large grouping there. And we do heat press, you know, DTF, screenprint, embroidery, laser, V word, and we do a lot of values added services, and I do think technology is one of the keys to success. It's being able to give reliable, consistent results, and have your employees be able to do that without fighting in screen printing, things like automatic reclaim, laser to screen is amazing. We cut down on the troublesome steps and make it easy to get a very repeatable, consistent result. If you look at what we do in our value added services area where we're putting tagging and things like that, we have a completely custom built machine that does RFID printing onto barcodes, applies them to hang tags, and if needed to put on a hologram, and stacks them up for us, because that was a manual process before and it was inconsistent. You have tags that were off and here and there. We've made those processes easier and more consistent in when we look at our printing equipment, you know, high end, good quality printing equipment goes a long way. It makes sure that you have accurate registration. It makes sure that you can print quickly, but consistent. I keep saying consistent, but when you're doing this, you can't have shirts that are a little lighter, a little darker you you want to make it easy for people to do it when you're doing embroidery, being able to small, so small thread and things, those are all a testament to operator skill, experience and then equipment. We have a maintenance team who takes care of our equipment, because it's you can't just have a screen print, press and print a million prints on it and hope it's all good. We're regularly leveling and working and making sure that that all just works so that we can do it every time.

Marshall Atkinson 
So what? Basically, you're eliminating the variables in the process.

Nathan Belz 
Yeah, absolutely, there's a lot of variables in what we do, and if we can cut down on some of them, things work a lot better. One of the other things that we've invested heavily into is like our is software and coding. We're making our own projects and our own, our own we have our own databases, our own API integrations. We have custom automations all over the place to help us do our jobs better, to manage, you know, if a customer drops off goods, we can track where that came from, and we can get back to them, and we can tell them if there's problems. But not only that, but we can organize it and get it in front of somebody and see when there's a problem. We have daily reports that go out to all of our salespeople every morning. It's the first thing that they check that outline all the orders coming up over the next three or four days that are going to be due, gives them all the statuses and highlight through automations, any notes that might be of consequence, that says, like, Hey, your goods should have already been here, but they're not, or your art's not done, but it's not so that they can quickly identify when there will be a problem and address it before it's the day of which is, you know, unfortunately, what happens in a lot of decorators is you end up telling the customer, hey. We were going to print your shirts. The shirts aren't here, and they're due today, and your events today, but we can't help you. We didn't realize that until now.

Marshall Atkinson 
Right. That's great, and so you're getting ahead of any potential challenges by notifying the people who really can help resolve it.

Charlie Belz 
When I first started, I remember we were in a meeting with several people, and he was like, Hey, we're going to do this and this to make it better, you know. And I remember thinking, what, what do you mean it's good? Like, we're fine. Like, it's really good right now, you know? But he's done so many things to make it better, made so many processes. We have flow charts and so the information, he's really done a great job making sure everyone can get to the information easily, and not just kind of, you know, fumbling around in the dark. They know, there is a spreadsheet for that, there is a process for that. There's a specific way to request, you know, more information, so you're always able to get what you need.

Nathan Belz 
One of the I think, going into what she said, and everybody knows, I'm the I'm a big, huge nerd. I love it. I love all of that stuff.

Charlie Belz 
Spreadsheet, Steve, what I like to say.

Nathan Belz 
I love being able to integrate technology and experience and skill to run a business. It actually operates like a business, and not like it's being done unprofessionally. But one of the coolest things, I think, that we've done is to build like, an internal knowledge base, and so whenever there's questions, I like, we tag them. Not even not all of them have been answered, but we have. Every time something new comes up, we build out these questions into a knowledge base that's searchable.

Marshall Atkinson 
And you call it in press wiki? What do you call it?

Nathan Belz 
I mean, it's basically what it is, and it allows us. It's not just, you know, it's not the sales team, it's me too. I mean, in our industry, something may come up once every two years, and I don't remember what I said two years ago on it. I do other things, and so do they, especially when you have new rats. People don't, you know, they might not experience something but three or four times in a career. But being able to put those answers down and say, Okay, this is what we do. You know, if this situation arises, we're going to tackle it like this helps not only them, but it helps me. And and sometimes people walk in and be like, Oh, hold on. Let me see if it was in our knowledge base, and be like, Okay, this is what we do.

Marshall Atkinson 
And is that just a big ass Google Doc? I mean, what? What are you using for that?

Nathan Belz 
So we're, we're actually exploring a couple of different alternatives right now, but right this second, we're doing it through a back end component in Zendesk, there's a forward and there is a forward part of it that customers can see. So if you go to our website and you are looking at our resources, you'll be able to go there and see quick answers, right? But then there's some internal stuff that isn't visible to everybody else, that allows us to keep a lot more information.

Marshall Atkinson 
So when somebody says, hey, we want to discharge this particular hoodie, you could say, well, we'd love to do that, but it's 100% cotton, and the answer is no, right? So that's the way that you could use this correct?

Nathan Belz 
Yeah. So if you like, yeah, if you go on to that right now and you type in just the word discharge, it'll bring up things that say what we can't do, what we can't do, and it gives them information like that. We've actually started, but we haven't even released it internally yet, but we're in development on a new like a database that tracks things that went wrong or issues we had with certain garments, because we deal with a ton of garments, and we want to if there's something that we print, and we're like, hey, this came out, this garment had fuzzy, like a fuzzy result, or this one runs really small, we are trying to notate all that so that you can look up a specific garment and identify and we can keep that history for everybody to look at it and see. Was there an issue with regard? Was there, did the pocket not come open and we can't sew anywhere on it, or, you know, those kind of requirement.

Charlie Belz 
And not even issues, but things that went really well, so that way we can repeat it over and over and over.

Nathan Belz 
Yeah.

Marshall Atkinson 
Yeah. So I'm over here laughing, because I remember, I remember, you know, I come from the contract printing world, and I remember getting this one order. It was like, 20,000 shirts or something, and it's, you know, contract printing is customer supply garments, right? And so here comes this shipment. It comes in a semi truck, and we open the box. Every single shirt is individually poly bagged. Oh, right. They're red and all of the box labels, everything is in Chinese, okay, like, Okay. First clue is that this is individually poly bagged. Second clue is there's no way we're not going to have a clean print on this without die migration. We need to do some crazy testing, because the all the warning bills were going off, and of course, we didn't. We're alerted to any of this. So imagine having to unwrap 20,000 shirts and polybags, and then all of that has to go to recycling, and all of that has to, like, you know, you got to individually stack it up. And, of course, none of that was quoted.

Charlie Belz 
Yeah.

Marshall Atkinson 
So this is where, you know, your sales negotiation and diplomatic skills come into play

Charlie Belz
Very much so.

Nathan Belz 
Hey, how can you tackle those problems before they get to right? Like we have a document that we're doing large bulk orders that explicitly calls out whenever we're doing quoting on it that says, Is it? Are these items individually polygon? Because it's come up with us a lot of times well, and it so it comes up there. We have fees for it, but our goal is to tell our customer in advance what's going to happen. Yeah, they have the opportunity to do it before they quote it, because that's really the trick. Is getting that information in front of somebody before, right?

Marshall Atkinson 
All right, so let's wrap up here, and let's talk about the future, right? So what are you guys interested in? What's around the corner? For y'all, what gets you excited? I want to, you know, kind of dig into that.

Nathan Belz 
I'd love to jump off on a couple of those. Yeah, there. So new technology is coming out all the time. Obviously, DTF is one of the huge talking points right now, you're going to get a lot, which is direct to film. There's a lot of advancements there that we're implementing in our facility to allow things like we already do embroidery on demand. But screen print on demand is really hard to do. You can't. You're usually printing and putting into inventory, and that gives you a very limited range when you're in like a company store or a charity pop up or something, or, you know, a school event. So what we would like, what we're growing in our capability, is saying that, hey, we're DTF is a solution where we can print on demand, not just embroidery, but other options on a like, you know, five piece run or a three piece run. But so I see that, along with our web development and making it easier for somebody to get a store right away, you can just, you know, you can have a store up and running. You want to put one shirt on there and you want to sell it. We can do that. We can collect it, or we can do it on demand. In addition to that decoration capability, the other big thing, I think, that we're pushing on right now is sustainability. It's huge in it our industry, with some of our customers, it's really big, and we're working, we worked with some of the big suppliers to develop and come up with some new bio inks that have a fantastic advantage. Talk about revive. Yeah, we're talking about revive. Yeah. We, we're, we actually built that out. Will flex flew down here with the first quarter of it. Yeah, for avian. Sorry, they flew down here with the first quarter of it. It was interesting, little white jug, and it was worked with their people to do the initial printing. We there were some issues and some things that we didn't love on it, but overall, it was a really fantastic ink. Then we went, they came back with another batch and started running it. And it's been a, been a awesome solution to a sustainable problem that exists, not just in Plaza solve, but also in water base. You know, there's having a bio derived alternative is, you know, it's not completely viral derived, but I want to say it's like 50% but that really is a big thing to some of our customers. You know, if you, if you need that, it's there.

Marshall Atkinson 
Yeah, we'll revive, you know, the carbon that is needed for plastic, salt, ink, is not derived from petroleum. It's a drive of some like plants or something. You know, they won't tell you where it comes from. It's a plant, it's algae. It's, you know, rocks from the moon. Who knows rocks from the moon? But it's, but it's not, but it's not oil, right? And which is how normal patrol, patrolling, blast us all is made, right? So, that's great. That's great. So and So, when you think about. About sustainability, you know, it's all the big three, where, you know, reduce, reuse and recycle, right? So in the recycling components really hard these days, because sometimes it's really hard to get recycling pickups. It's based on what's in your area. Are you having challenges implementing a sustainability program for items like that?

Nathan Belz 
I think when you're looking at sustainability, the we do, we're able to recycle things like cardboard and other materials. But the recycling of cardboard right now, I mean, we pay to recycle it. It's not like it used to be. It cost me more to recycle it than it would to throw it away. But I think it's important that we do it, especially when we're doing really large orders, and they're getting, you know, if they're going into store packs or specialty stuff, they're going into new boxes, and we have a lot of old boxes, like it doesn't make sense from a human perspective not to recycle. Your the biggest contributors you have. But there's other things, like technology and things that help with technology. With we recycle all the water like it's recycled in our system for our exposure systems, and we make sure we have all of our chemicals recycled in our Inline system, so that they are not going down the drain. Right apparel is a little bit trickier. There are some integrations that we've done with really big projects, but I think the goal there is to find solutions and get things right and make sure you're printing accurately so you're limiting the rejects, the things that go into a landfill, the things that come in wrong and finding ways to recycle it.

Marshall Atkinson 
That's awesome. Charlie. What are you excited about?

Charlie Belz 
I'm really excited about our blank inventory program we're working on for our customers, something that we'll have here. I think a lot of times I want to make sure an customer's order is shipping complete. I can't control every single thing, but I want to make sure that they're getting exactly what they asked for. And so I think that that's something that's really cool. And also, we're working on more systems so our customers are able to have the highest level of visibility. You know, I like to be able to go find the information myself about my order somewhere, and so we're really working hard to give our customers that so they can seek out the information at 11 o'clock at night instead of waiting to talk to us the next day. You know, I think that's something really, really important for the future.

Marshall Atkinson 
You can just log in and say, Hey, where's my order? It's it's halfway finished. It'll ship tomorrow.

Nathan Belz 
And they can already track some of that, but we're working on an improved system that will give them total visibility very easily. And that's right, we're very excited about that.

Marshall Atkinson 
Awesome, awesome, right? So let's wrap it up. Any last-minute things you want to talk about?

Charlie Belz 
We're working on an impress branded shirt as well, something that is ours that we can give our customers, that will tie into also completing their orders and having things on hand that can make our orders even faster for our customers, so we're not waiting necessarily for every single good we can go pull it we've got it there, we can give them that experience. I think that's even more individualized, personalized, which is something I'm I'm actually really, really excited about that. That's probably what I'm most excited about, honestly.

Marshall Atkinson 
Yeah, Harry shot needs a house brand.

Charlie Belz 
Yes. And so we're working really hard for the in press house brand, if you will.

Nathan Belz 
 It only took 45 years.

Charlie Belz 
No big deal, yeah, we'll be okay.

Nathan Belz 
We're getting there, and you know, it's something that we're really excited about.

Marshall Atkinson 
Yeah, that's great. That's great. And, and is it going to be 100% cotton or 50 50, what are you like? What's the secret with that? Do you know yet?

Nathan Belz 
We have some of the information. We're not where we can say everything. There will be a couple options. There's not just going to be a t shirt. There's also going to be a is it a hoodie?

Charlie Belz 
Yeah, a hoodie that is got a really, really awesome feel to it, actually. And then the shirt is 100% cotton.

Nathan Belz 
With a kind of what a bio finish on it.

Charlie Belz 
It's a bioenzyme on it to make it more sustainable, which will really go hand in hand with this sustainable the sustainable inks and processes that we're using. So that way you've got a to z start and finish sustainability. And overall, you know, earth-friendly, recycle friendly, right? Sure and process.

Marshall Atkinson 
Those are some really big, awesome goals. I love hearing that, and I love that you're not just doing what everybody else is doing.

Charlie Belz 
I don't think we've ever been really good at doing what everyone else is doing in the best way possible, in a really good way.

Marshall Atkinson 
All right. Well, cool. Well, hey the guys, thank you so much for sharing your story of success with us today. What's the best way to contact you if someone wants to learn more about what you do or maybe how you can help them?

Charlie Belz 
impressdesigns.com Our website has information about us, our services support @impressdesigns.com that email is gives our whole customer service and sales team visibility on your inquiry or what you're looking for, what kind of order you're looking for, that that would be the best way to get in contact with us, besides calling our main number and looking at our website,

Nathan Belz 
the main number is 4693647900 but like she said, support @impressdesigns.com you can just send email and say, hey, when we talk about T shirts, give me a call if you do and so we get this time, we'll get going.

Marshall Atkinson   
Awesome sauce. So Charlie Nathan, thank you so much for being on the show. Appreciate you guys.

Nathan Belz 
Hey, thank you, Marshall.

Charlie Belz 
Yeah, thank you for having us. Really awesome.